Welcome to the Filtered Events series, a place where we curate all the latest and greatest trends, insights and innovations from industry events. This week we’re proud to bring you the lo-down from AdTech 2016.
AdTech: a meeting of marketing minds. Once a year, the best and brightest marketers meet in Sydney for a two day innovation conference and exhibition designed by marketers, for marketers. This year the programme was made up of thought leaders and business operators who are paving the path for the future of marketing. With a strong focus on the digital space and how to capitalise on its infinite capabilities, Ad Tech 2016 provided insights and innovations that were too good to not share.
#AdTech2016 on content marketing
What makes content compelling? @ryanbonnici of @hi spot says it is 1. Value 2. Relevance 3. Timeliness 4. Uniqueness #adtechANZ
— Tanya Chadha Phull (@tanyaphull) March 16, 2016
Whenever you create content – think about "When people share this, what 10 words will they use to describe it to their friends" #adtechANZ
— Stewart Barrett (@stewface) March 14, 2016
Creating content that is optimistic, future facing & snack sized for customer engagement. Short & sweet is what they're after #adtechANZ
— Marketsoft Services (@Marketsoft) March 15, 2016
'Will use content to CONVERT when being commercial but it must always either ENTERTAIN or EDUCATE'. @CupcakeAddictAU #adtechANZ
— ad:tech ANZ (@adtechANZ) March 15, 2016
Content is not a "one time thing". New tags, new thumbnails, new edit, new purpose. Maximise the content's longevity and value #adtechANZ
— Daniel Fisher (@DanielFisher) March 15, 2016
Global spend on content marketing will double in next 5 years / @JuliaWhiting3 @nytimes #adtechANZ
— ad:tech ANZ (@adtechANZ) March 15, 2016
#AdTech2016 on personalisation
Key content marketing trend #2 is you guessed it…#personalisation. Need to gather a 360 degree view of every contact @hubspot #adtechANZ
— Tanya Chadha Phull (@tanyaphull) March 16, 2016
'Every page should be personalized based on user context ' @taboola #adtechANZ
— ad:tech ANZ (@adtechANZ) March 15, 2016
Typos can increase open rates by 25% for eDMs as it looks more personal! Who's have thought? @ryanbonnici #adtechANZ
— Matthew Overington (@mattoverington) March 16, 2016
#IoT & realtime personalised mobile comms will drive the biggest changes in marketing in the future. #adtechANZ pic.twitter.com/nZ2ne2gZTy
— Hamish Wanhill (@3Cents_) March 16, 2016
#AdTech2016 on native advertising
Tell an authentic story “74% of readers trust content from a brand as long as it doesn’t push a brand” #adtechANZ pic.twitter.com/Tc7fllN9Ef
— Stewart Barrett (@stewface) March 15, 2016
Tips on native #advertising from @nytimes – Value, Authenticity, Quality, Relevance #adtechANZ pic.twitter.com/rQCRmaDqBv
— Svetlana Zhukova (@svetaz) March 15, 2016
#AdTech2016 on social media
A digital video strategy is a must according to #elisestrachan @CupcakeAddictAU #adtechANZ
— Filtered Media (@filteredmedia) March 15, 2016
The 10 fundamentals of engaging content, from #KathrynFriedrich, @YouTube #adtechANZ pic.twitter.com/bwbvc0w6XS
— Spectrum Group (@SpectrumGroupAU) March 14, 2016
#ProTip Cut your video to square on FB to take up more screen real estate so your audience don't scroll post – @CupcakeAddictAU #AdTechANZ
— Tony @OmptyMedia (@hollingsworth) March 15, 2016
Best video length for @YouTube, Facebook & @Instagram? Here's @CupcakeAddictAU recommendations #adtechANZ pic.twitter.com/6NwILQ5Kqw
— Spectrum Group (@SpectrumGroupAU) March 15, 2016
#AdTech2016 on customer centricity
Sir Ray Avery: 'Kodak went bust as they were product centric not customer centric' #adtechANZ
— MediaScope (@mediascope_) March 16, 2016
70% of Woolworths YoY growth comes from existing or lapsed customers #adtechANZ #opportunity
— SM (@swampingground) March 15, 2016
Understand what your customer needs not what they want.. Respond with a long term fix not a short term sugar fix.. @woolworths#adtechANZ
— Stewart Barrett (@stewface) March 15, 2016
"Don't sell products, sell customer solutions" Sir Ray Avery #adtechANZ
— Iconic88 (@Iconic88) March 16, 2016
#AdTech2016 on word of mouth marketing
Advocacy & storytelling are the basis for any word of mouth marketing campaign.#adtechANZ
— AmyL (@AmyLaLuna) March 16, 2016
'We class an Influencer as anyone with over 5000 followers' / @tribe @juleslund #adtechANZ
— ad:tech ANZ (@adtechANZ) March 16, 2016
Citizen Influencers deliver more value than Celebrity influencers @JulesLund @TRIBE #AdTechANZ #InfluencerMarketing https://t.co/ATn2TEbgJh
— Tony @OmptyMedia (@hollingsworth) March 16, 2016
@tribe the smaller the tribe the more engagement – niche wins #adtechANZ #wordofmouth
— jenni beattie (@jennibeattie) March 16, 2016
#AdTech2016 on the digital & mobile experience
65% say digital experiences changed opinion about a brand & 96% influenced purchase decision @meeco_me #adtechANZ pic.twitter.com/KZGnkbKCBj
— Stewart Barrett (@stewface) March 16, 2016
40% of users Abandon site if doesn’t load in 3 seconds @richardgingras #usability #pagespeed #analytics#adtechANZ pic.twitter.com/IuRgVj2Nsf
— Stewart Barrett (@stewface) March 15, 2016
How we spend time online #adtechANZ pic.twitter.com/Q75QQCb0R5
— Spotcap Australia (@SpotcapAU) March 15, 2016
We spend on average more than 3 hours per day on our phones. #RichardGingras #adtechANZ
— AmyL (@AmyLaLuna) March 15, 2016
Users want mobile experiences to be better than desktop/laptop #adtechANZ
— Matthew Spark (@Matt_Spark) March 16, 2016
Digital darwinism – the current shape of marketing industry is doomed as mobile media takes over. Good points. #adtechanz
— Paul Wallbank (@paulwallbank) March 15, 2016
And a few more useful musings…
The end of interruptive marketing. 2 in 3 millennials block ads / @JuliaWhiting3 @nytimes #adtechANZ
— ad:tech ANZ (@adtechANZ) March 15, 2016
Using “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%. #adtechANZ
— redbikini (@RedBikiniTV) March 16, 2016
89% of Australians 50+ think that brands and businesses are not interested in them. @PrueMacSween shares her insights at #adtechANZ
— WYZA (@wyzacomau) March 16, 2016
