Welcome to the Filtered Events series, a place where we curate all the latest and greatest trends, insights and innovations from industry events. This week we’re proud to bring you the lo-down from CommsCon 2016.
CommsCon 2016: a one day communications conference hosted by industry powerhouse Mumbrella, in association with iSentia. This year CommsCon focused on issues affecting the public relations and communications world, with the future direction of the PR industry forming the crux of discussion.
Sessions were directed by industry leaders who provided insights on everything from crisis management and content, to headline starters and HR management. Closing speaker, Chris Savage, acutely summed up these thoughts up with: “What got you here, won’t get you there.”
We’ve compiled the top tweets from CommsCon to give you an overview of the day that was…
#CommsCon on the future of PR
The four trends changing the face of marketing communications – Michelle Hutton #commscon pic.twitter.com/bOdX8ynzr0
— FleishmanHillardAU (@fleishmanAU) March 23, 2016
Future of PR will be based around data & analytics – @HuttonOz #commscon
— Gioenne Rapisarda (@G_Rapisarda) March 23, 2016
What got you here won't get you there – how will PR survive in 2020 with @chrisjohnsavage #commscon pic.twitter.com/PqZFFSCfBP
— Liquid Ideas (@liquidideas) March 23, 2016
Chris Savage predicts half of Australian PR agencies will close in the next five years unless they innovate #commscon
— Nic Christensen (@nicchristensen) March 23, 2016
"Conditions are turbulent in our industry and that's perfect for PR to evolve" @chrisjohnsavage #commscon
— Alex Hayes (@adnh103) March 23, 2016
The Australian's media release inbox contains 29,000 unread emails. We need to rethink our strategy – @sas_au #commscon
— Nicole Hogan (@nicole__hogan) March 23, 2016
#CommsCon on achieving success
Motivated teams have 10% more work to do – pressure creates diamonds #commscon
— Ursula Williams (@theaspirer) March 23, 2016
"The people with the best people always win" #commscon
— Nic Christensen (@nicchristensen) March 23, 2016
#CommsCon on influencers
Bloggers are not journalists, we're small business owners – @tlifecreative #commscon
— TheRemarkablesGroup (@TheRemarksGroup) March 22, 2016
Ask for evidence. "Don’t be afraid to ask influencers for their numbers. Get screenshots" @felicitygrey @nuffnangAU #commscon
— Lisa Perkovic (@lisaperkovic) March 23, 2016
"We encourage brands + PR Agencies to invite influencers in for a brainstorm. You learn so much" @nuffnangAU's @felicitygrey at #CommsCon
— Jules Lund (@JulesLund) March 23, 2016
@tribe leading #InfluencerMarketing. @JulesLund states "cost per engagement = the benchmark metric across all platforms" #commscon
— Sophie Dunn (@SophieDunn16) March 23, 2016
Less is more. Build deep, long term relationships with a select group of influencers. Better and more authentic results long-term. #commscon
— Sarah Creelman (@screelman) March 23, 2016
#CommsCon on social media
Engagement is more important than followers – @aboutabugg #commscon
— Mr & Mrs Romance (@Mrandmrsromance) March 22, 2016
"You can buy eyeballs but you have to earn attention." Too true @clairespagetti #commscon
— Filtered Media (@filteredmedia) March 23, 2016
"You need a paid strategy around EVERY social campaign" – @HuttonOz on the new social at #commscon
— Ishtar Schneider (@ishtar413) March 23, 2016
#CommsCon on content
@HuttonOz people are realising their attention is a scarce resource. We have to give them content they want to see #commscon
— Ursula Williams (@theaspirer) March 23, 2016
Love this story matrix – what makes a story worth sharing #commscon via @clairespagetti pic.twitter.com/4Sf4AGw3eE
— Camilla Jury (@handycams) March 23, 2016
Great content always has a way of surfacing to the top – @aboutabugg on the Instagram algorithm #commscon
— TheRemarkablesGroup (@TheRemarksGroup) March 22, 2016
#CommsCon on crisis & issues management
In a crisis, social media can be difficult. Use sparingly and maximise its power – Ian Pope #commscon
— Nicole Hogan (@nicole__hogan) March 23, 2016
Establishing the narrative is key to any crisis comms #commscon
— Access-DGC (@accessdgc) March 22, 2016
Managing media in a crisis requires tact, diplomacy, being utterly straight, constant positioning statements, 24/7 availability, #commscon
— Amanda Little (@AgencyMentor) March 22, 2016
In a crisis, journalists are under immense pressure to deliver stories; make sure you give them something – Clarence Mitchell #commscon
— Nicole Hogan (@nicole__hogan) March 22, 2016
