On their quest to master marketing to men, there was a single question gentlemen’s clothiers M.J. Bale set out to answer: You can crush the man, but can you crush the suit?
Boasting the claim that Australians travel further for business than other nation, the brand’s latest foray into content marketing set out to challenge M.J. Bale’s “highly durable 100% Australian merino wool” suiting range by conducting the ultimate road test.
Dressing a model in Sydney for a photo shoot set to take place in London, the campaign follows his unexpected journey spanning three continents, nine countries and five days.
In an interview with AdNews in late march, M.J. Bale founder Matt Jensen commented, “With Australian men travelling more for business than any other nation, arriving looking as good as when you left is a struggle.”
“We want to help gents stay looking impeccable and ultimately professional for business, no matter how many miles they’ve covered.”
Robert O’Reilly, digital content manager at M.J. Bale sat down with B&T to discuss the brand’s content marketing efforts, acknowledging the importance of demanding your audiences’ attention in the digital realms.
Samantha Waterworth on what separates the great video campaigns from the rest .
“As the battle for audience attention in the digital space continues to heat up, we want to be a source of both information and entertainment, instead of just clothes, building brand loyalty and awareness through our cheeky tone of voice and carefully curated selection of content.”
Check out some more of M.J. Bale’s video content…