This week The CMO Show hit the road, recording live at Content Marketing World 2015 in Cleveland, Ohio. Hosts Mark Jones and JV Douglas were inspired by the latest content marketing trends, technology and thinking.
This special episode of The CMO Show features a line-up of international guests, including co-founder and creative director at Velocity Partners, Doug Kessler; VP content solutions at St. Joseph Media, Jacqueline Loch; B2B content and inbound marketing creative at Lexmark, Jannay Oiknine; CEO and founder of Altura Interactive, Zeph Snapp; and marketing communications manager at Medical Mutual, Betsy O’Connell.
The largest in-person content marketing event of its kind, Content Marketing World is estimated to have made an almost $3.6 million impact on the local economy, as more than 3,500 attendees descended on Cleveland for the week.
And the take-home message? It appears that storytelling is front and centre when it comes to successful content marketing strategies. Speaker Michael Brenner told the audience that content marketers should approach marketing as if it’s their job to tell stories that focus on the customer, not the brand. Quoting Ann Handley, Brenner reinforced the advice: “Take your brand out of the story—make your customers the hero.”
Some key insights from #CMWorld 2015:
— Mark E Tennant (@MarkETennant) September 17, 2015
— haydenaj (@haydenaj) September 17, 2015
— Angela Hursh (@webmastergirl) September 17, 2015
— Angela Hursh (@webmastergirl) September 18, 2015
Doug Kessler’s recommended resources:
- 6 examples of insane honesty in content marketing
- The B2B content marketing strategy checklist
- Crap: The single biggest threat to B2B content marketing
- Content Marketing World blog
- Content Marketing World Cleveland: Developing a documented content marketing strategy
- John Cleese’s secret to being creative? “Create a tortoise enclosure.
The CMO Show production team
Producer - Megan Wright
Design Team Manager - Daniel Marr
Audio Engineering - Jonny McNee
Graphic Design - Chris Gresham-Britt