The not-so-secret to content marketing success is simple to say, but difficult to execute: Think like a brand, act like a publisher.
This week on The CMO Show, Mark Jones and JV Douglas are joined by Tim Moran, Editor in Chief at Adobe’s CMO.com and accidental content marketer. With more than 20 years’ experience in publishing, Moran shares his thoughts on the rise of content marketing, the transformation of publishing models over the past two decades, and the ongoing success of CMO.com.
“We’re brand as publisher because that’s really what this is all about,” he said. “It’s about the brand saying this is not going to be about us, it’s going to be about the industry, it’s going to be about thinking, about the strategies.”
- The cult of brand personality: When brands meet publishing
- Content Marketing All-Stars: Tim Moran, CMO.com by Adobe
- How branded content is done: an interview with Tim Moran of CMO.com
The CMO Show production team
Producer – Megan Wright
Audio Engineer – Jonny McNee
Design Team Manager – Daniel Marr
Graphic Design – Chris Gresham-Britt