All the news that’s fit to click this week in the world of marketing, PR and communications:
NO FREE LUNCHES
Dee Madigan slams unsolicited request to blog for free for Huffington Post as ‘insulting’ – Media commentator and creative director and owner of Campaign Edge Dee Madigan has described an unsolicited approach from The Huffington Post to write for free as insulting.
V IS FOR VIRAL
Most marketers don’t even know what ‘viral’ means – The many highly-viewed videos from big name brands such as Dove’s Beauty Sketches and Old Spice are mistakenly called ‘viral’ videos, Nelson-Field told B&T.
Mobile killed the radio star: how search and social are swallowing marketing budgets – The price of a mobile-responsive website has steadily reduced, says Google head of small business marketing Rich Flanagan, with non-transactional websites now generally costing less than $1000.
Uber and Gojek just the start of disruptive innovation in Indonesia – People in Indonesia’s capital Jakarta, where public transport is poor and the traffic horribly congested, have eagerly welcomed ride-hailing apps such as Uber for car rides and Gojek for motorcycle rides.
Customer journey mapping – what is it and how does it work? – In the course of doing business, most entrepreneurs often encounter instances where they attempted to win the favour of targeted customers by offering them very reasonable deals – only to find out later that these customers opted for their competitors instead.
Third of marketers say CMO role will become obsolete – The majority of marketers (70%) envisage more brands hiring chief marketing technologists (CMTs), while over a third (35%) reckon that CMTs will replace CMOs as head of marketing, according to research from DataXu.
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