A CMO Show Blog Post
The Digest: No go for HuffPo Australia, and what is viral, anyway?
A CMO Show Blog Post
The Digest: No go for...

All the news that’s fit to click this week in the world of marketing, PR and communications:

Dee Madigan slams unsolicited request to blog for free for Huffington Post as ‘insulting’ – Media commentator and creative director and owner of Campaign Edge Dee Madigan has described an unsolicited approach from The Huffington Post to write for free as insulting.

Most marketers don’t even know what ‘viral’ means – The many highly-viewed videos from big name brands such as Dove’s Beauty Sketches and Old Spice are mistakenly called ‘viral’ videos, Nelson-Field told B&T.

Mobile killed the radio star: how search and social are swallowing marketing budgets
 – The price of a mobile-responsive website has steadily reduced, says Google head of small business marketing Rich Flanagan, with non-transactional websites now generally costing less than $1000.

Uber and Gojek just the start of disruptive innovation in Indonesia
 – People in Indonesia’s capital Jakarta, where public transport is poor and the traffic horribly congested, have eagerly welcomed ride-hailing apps such as Uber for car rides and Gojek for motorcycle rides.

Customer journey mapping – what is it and how does it work?
 – In the course of doing business, most entrepreneurs often encounter instances where they attempted to win the favour of targeted customers by offering them very reasonable deals – only to find out later that these customers opted for their competitors instead.

Third of marketers say CMO role will become obsolete
 – The majority of marketers (70%) envisage more brands hiring chief marketing technologists (CMTs), while over a third (35%) reckon that CMTs will replace CMOs as head of marketing, according to research from DataXu.

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