A CMO Show Blog Post
The Digest: No go for HuffPo Australia, and what is viral, anyway?
A CMO Show Blog Post
The Digest: No go for...

All the news that’s fit to click this week in the world of marketing, PR and communications:

NO FREE LUNCHES
Dee Madigan slams unsolicited request to blog for free for Huffington Post as ‘insulting’ – Media commentator and creative director and owner of Campaign Edge Dee Madigan has described an unsolicited approach from The Huffington Post to write for free as insulting.

V IS FOR VIRAL
Most marketers don’t even know what ‘viral’ means – The many highly-viewed videos from big name brands such as Dove’s Beauty Sketches and Old Spice are mistakenly called ‘viral’ videos, Nelson-Field told B&T.

MOBILE MONEY
Mobile killed the radio star: how search and social are swallowing marketing budgets
 – The price of a mobile-responsive website has steadily reduced, says Google head of small business marketing Rich Flanagan, with non-transactional websites now generally costing less than $1000.

INDO-RUPTION
Uber and Gojek just the start of disruptive innovation in Indonesia
 – People in Indonesia’s capital Jakarta, where public transport is poor and the traffic horribly congested, have eagerly welcomed ride-hailing apps such as Uber for car rides and Gojek for motorcycle rides.

CUSTOMER CONNECTIONS
Customer journey mapping – what is it and how does it work?
 – In the course of doing business, most entrepreneurs often encounter instances where they attempted to win the favour of targeted customers by offering them very reasonable deals – only to find out later that these customers opted for their competitors instead.

CM NO?
Third of marketers say CMO role will become obsolete
 – The majority of marketers (70%) envisage more brands hiring chief marketing technologists (CMTs), while over a third (35%) reckon that CMTs will replace CMOs as head of marketing, according to research from DataXu.

TOOLBOX
Make infographics for free
 – a wonderful online resource for anyone in the digital content space. Venngage let’s you custom design and build your own infographics in just a few simple steps.

 

 

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