A CMO Show Blog Post
The power of storytelling: Hitting new highs in university campaign
A CMO Show Blog Post
The power of storytelling: Hitting...

If you’re a skeptic when it comes to the power of storytelling, then watch this space. 

As part of their latest rebranding campaign, Western Sydney University (formerly University of Western Sydney), have released a series of videos that exemplify exactly why the power of storytelling has never been more relevant for brands and marketers alike.

Using the stories of everyday graduates, the university has created a campaign with the real human element that is both engaging and captivating. As good content marketing goes, the focus for this rebrand campaign isn’t a brand trying to sell itself, it’s a brand that cares about the story of it’s audience and consumer; a consumer that could be any one among us.

Take a look for yourself…

Want more about storytelling? Try this: The cult of brand personality: When brands meet publishing


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